When Adolphus Busch launched the Budweiser “Bohemian-style” pale lager in 1876, it quickly became a hit in The United States. For al-beers sold in the United States of America, the Busch family corporation, Anheuser-Busch, got a 50.9 percent share of the market according to the St. Louis Business Journal record from 2008. Belgian-Brazilian beer magnate InBev bought off many of the Anheuser-Busch stock later that year. ”King of Beers” became “de Koning van Bieren” in America losing sales. In order to bring drinkers back to the fold, accounts St. Louis Today, Anheuser-Busch InBev will be giving away free of charge beer – yes, free Budweiser – on September 29 during National Happy Hour.
Budweiser is free with the advertising
Participating bars and restaurants will distribute about 500,000 free Budweiser beer samples in 6- and 12-ounce sample sizes as local and state rules allow. The company is attempting to raise the share of the market between Sept 25 and October 3 with the “Grab some Buds” advertising campaign. The hope is to acquire it back to the 26 % it was in 1988 from the 9.3 % it is now. Drinkers in their mid-20s can be the biggest target of this campaign. This is mostly as a result of study that shows de Koning van Bieren has not even been touched by drinkers ages 21 to 27.
Anheuser-Busch InBev President Dave Peacock said, “We want to close that gap,” to St. Louis Today.
Deep fried beer in Texas
If you are of drinking age and happen to make it to the 2010 Texas State Fair, discover Mark Zable. He’ll be preparing ravioli-sized deep-fried beer, which could (in moderation) make a fine complement to de Koning van Bieren or your beer of choice. 375-degree oil is what is used to fry the salty pretzel dough filled with beer. It only takes 20 seconds to fry. The dough will be cooked enough after that time. Of course, the alcohol won’t be burned off though. The public really enjoys the treat, reports the London Telegraph. This is why Zable hopes the cooking process can be patented very soon.
Mark Zable uses a special beer. He uses Guinness. That means no Koning van Bieren.
Further reading
London Telegraph
telegraph.co.uk/foodanddrink/foodanddrinknews/7973944/Deep-fried-beer-invented-in-Texas.html
St. Louis Business Journal
bizjournals.com/stlouis/stories/2008/04/21/daily42.html
St. Louis Today
stltoday.com/business/article_a7801e6d-16b3-5ad7-ba55-08475f94a313.html
Wikipedia
en.wikipedia.org/wiki/Budweiser_(Anheuser-Busch)
What’s up with free beer?
youtube.com/watch?v=B1PaVo00U3c
