When Adolphus Busch launched the Budweiser “Bohemian-style” pale lager in 1876, it quickly became a hit in The United States. For al-beers sold in the United States of America, the Busch family corporation, Anheuser-Busch, got a 50.9 percent share of the market according to the St. Louis Business Journal record from 2008. Belgian-Brazilian beer magnate InBev bought off many of the Anheuser-Busch stock later that year. ”King of Beers” became “de Koning van Bieren” in America losing sales. In order to bring drinkers back to the fold, accounts St. Louis Today, Anheuser-Busch InBev will be giving away free of charge beer – yes, free Budweiser – on Sept. 29 during National Happy Hour.
Budweiser is free with the advertising
Participating bars and restaurants will be supplying about 500,000 free of charge Budweiser beer samples. These will come, based on local and state rules, in 6- and 12-ounce sample sizes. The company is intending to raise the share of the market between September 25 and October 3 with the “Grab some Buds” marketing campaign. The hope is to receive it back to the 26 % it was in 1988 from the 9.3 % it is now. Drinkers in their mid-20s are the corporation’s primary target, as market studies have found that approximately 40 percent of beer drinkers aged 21 to 27 have never even touched de Koning van Bieren.
“We want to close that gap,” Anheuser-Busch InBev President Dave Peacock told St. Louis Today.
Texas has deep fried beer
Mark Zable is the one to discover in case you are ever drinking at the 2010 Texas State Fair. He’ll be preparing ravioli-sized deep-fried beer, which could (in moderation) make a fine complement to de Koning van Bieren or your beer of choice. 375-degree oil is what is used to fry the salty pretzel dough filled with beer. It only takes 20 seconds to fry. The dough can be cooked enough after that time. Of course, the alcohol won’t be burned off though. The public really enjoys the treat, reports the London Telegraph. This is why Zable hopes the cooking process can be patented really soon.
For the record, Mark Zable uses Guinness. Sorry, Koning van Bieren.
London Telegraph
telegraph.co.uk/foodanddrink/foodanddrinknews/7973944/Deep-fried-beer-invented-in-Texas.html
St. Louis Business Journal
bizjournals.com/stlouis/stories/2008/04/21/daily42.html
St. Louis Today
stltoday.com/business/article_a7801e6d-16b3-5ad7-ba55-08475f94a313.html
Wikipedia
en.wikipedia.org/wiki/Budweiser_(Anheuser-Busch)
What’s up with free beer?
youtube.com/watch?v=B1PaVo00U3c
